Do you have a good enough understanding of mobile marketing? Have you come up with a marketing plan? If so, are looking to make it better? Are your advertising efforts working for you or against you? Are you sure you are applying your plan properly? If you don’t have the answers to these questions, then this article and these tips are for you.
Recruit friends to test your marketing methods before trying them on the public. You could even pay someone to test it for you if you want an unbiased opinion.
Don’t forget to use QR codes on your printed advertisements to appeal to smartphone users. This way, customers with smart phones can just scan the phone and get access to your website features. You should include the QR code on everything – catalogs, brochures, business cards and posters. A QR code is a good way to immediately engage a potential customer who is interested by a printed ad.
If you are addressing a relatively technology-savvy audience, add QR codes on your printed material. Anyone with a smart phone can scan this code and access your website. You should put the QR code everywhere: catalogs, brochures, posters, business cards, and any other printed materials you use. If a customer is interested, the QR code is an easy way for them to learn about your business.
You should always establish a home base for your mobile platform. Make people arrive at the home base and keep in touch with them once they do. It is a terrible idea to base your business around your mobile platform solely.
Don’t send out text message alerts or messages in the early morning or late night hours. You’ll risk annoying customers with this practice, even people who already like your products or services.
A short, dedicated code is best. This will cost you more but serve you better in protecting your brand. It also provides a bit of legal coverage.
Mobile marketing is an interesting way to build your business. Businesses are all very different, and so are their marketing campaigns. What one finds useful, the other may not. The tips in this article should help you get started.